Changing the way
families save for their kids

Give your kids a launch into adult life with a tax-free
nest egg that the whole family can contribute to.

Invest in their future

We believe every family can build a nest egg for the children they love. You just need some magic beans to get started. Well alright we don't have magic beans but we have got an app that takes the pain away from saving and makes it really easy for grandparents and others to contribute.... pretty wizard.

Saving made simple

We're dragging children's savings kicking and screaming into the 21st century. If you love taking birth certificates in branch and waiting 6 months for paper statements, boy have we not got the right product for you.

If on the other hand you expect a slick user experience with fantastic features to help you (and grandparents) save little and often please pat yourself on the back while downloading the app.

Child top up

£50.00 sent to Sarah by Jane Doe.
Happy birthday to little…

24 Nov 1:54pm

Top up icon
View

KidStart Savings

£12.82 money back on your shopping

24 Nov 10:02am

Top up icon

Round Ups Total

£10.33 total Round ups this week

24 Nov 9:26am

Top up icon

Child top up

£50.00 sent to Sarah by Jane Doe.
Happy birthday to little…

24 Nov 1:54pm

Top up icon
View

KidStart Savings

£12.82 money back on your shopping

24 Nov 10:02am

Top up icon

Round Ups Total

£10.33 total Round ups this week

24 Nov 9:26am

Top up icon
UK Shares 4.7%
Cash 1.1%

* Barclays Equity Gilt Study 2019

Designed for growth

Would you put your pension in a bank account where the interest rate doesn't keep up with inflation? Do you stuff money under the mattress? Of course not – and there's no reason to do the same with the money you save for your kids.

Over the last 50 years the growth from shares has been over 4 times higher than interest paid on cash*. There are ups and downs but it pays to think long term when planning for your kids future. We also have one of the lowest fees in the industry – just 0.5%. See how we compare with others.

The value of your savings may go up as well as down.

Family saving

Get all the family involved! Grandparents, friends and the wider family can save for your child too. It's simple and secure to set up with no tricky forms or visits in branch.

Personal messages can be sent with money gifts to mark special occasions. Replies of thanks can be sent back straight away letting them know how much you appreciate their support.

Past performance is not a reliable indication of future performance